Author Archive

2 Mar, 2018

[Video] The Best Way to Get New PT Consultations on Facebook

How To Use Facebook’s Native Tools to Book Consultations Facebook is always changing features for pages. One of those updates that came in quietly was the ability to book Facebook Appointments and automate reminders! In this video, we’ll show you how to leverage your page button and a basic ad to drive new physical therapy

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31 Jan, 2018

How to Create Local Facebook Ads to Grow Physical Therapy

Let’s cover a social media marketing basic – how to create Facebook ads. Whether you’re already running ads for your practice or looking to get started, we’ll take you through the 3 simple ingredients to social success. We’ve also included a Step-by-Step Video at the bottom to show you the menus and options. The 3

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24 Jan, 2018

Targeting New and Repeat PT Patients on Facebook – With No Marketing Experience

Facebook Audience Targeting may sound like a highly technical social marketing skill – because it can be. However, it can also be the key to unlocking your social media success. Every time your ad gets shown to someone in another state or someone who has little-to-no knowledge of physical wellness your money is being wasted.

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27 Dec, 2017

4 PT Marketing Campaigns That Will Boom Your Returning Patients This Year

2018 is upon us and practice owners everywhere are looking to and budgeting for the future. It’s time to set your vision of what your practice will look like by the end of 2018. Will you have grown 20, 30, or over 50%? Having the right new year marketing campaigns can help you blow your

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18 Dec, 2017

4 Ways to Get More Patients to Read Your Practice’s Digital Newsletters

Each patient is unique—their condition, recovery, and attitude can vary drastically from one appointment to another. Similarly, each patient has their own expectations and responds differently to various types of marketing. For some, a monthly printed newsletter in their mailbox can capture their attention and prompt them to call for an appointment. Others prefer a

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17 Nov, 2017

Easy Ideas for Email Subject Lines

An email subject line typically determines whether or not someone will even open your message. Therefore, it is pivotal that you write a statement that captures the reader’s attention and encourages them to click through for more information. If the subject is too generic, confusing, or lacks motivating cues, the patient is significantly less likely

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11 Oct, 2017

Easy Online Holiday Marketing Ideas for PT Practices

The holiday season approaches faster each year (remember seeing pumpkins in the stores in August!). While we don’t love thinking about Christmas in July, it is always a good reminder to stay a few weeks ahead when planning for the holiday season. This is especially important for PT practices which often face a decrease in

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28 Aug, 2017

5 Fall Social Media Content Ideas for PT Practices

Social media is often an underrated marketing program for PT practices. It can be challenging to track the results and how many patients are generated from platforms like Facebook and Twitter. However, social media marketing is more than just a way to get new patients. It builds awareness and consideration for physical therapy, its benefits

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30 Jun, 2017

4 Free Marketing Programs for PT Practices

Most practice owners and marketers work diligently to balance their marketing budget. Planning for costs, measuring results and adjusting accordingly is a valuable and essential part of PT marketing. With this mindset, many of us place a higher value on programs that generate the most patient visits. Programs like your monthly newsletter and physician referral

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