Category Archives: Digital

18 Dec, 2017

4 Ways to Get More Patients to Read Your Practice’s Digital Newsletters

Each patient is unique—their condition, recovery, and attitude can vary drastically from one appointment to another. Similarly, each patient has their own expectations and responds differently to various types of marketing. For some, a monthly printed newsletter in their mailbox can capture their attention and prompt them to call for an appointment. Others prefer a

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11 Oct, 2017

Easy Online Holiday Marketing Ideas for PT Practices

The holiday season approaches faster each year (remember seeing pumpkins in the stores in August!). While we don’t love thinking about Christmas in July, it is always a good reminder to stay a few weeks ahead when planning for the holiday season. This is especially important for PT practices which often face a decrease in

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30 Jun, 2017

4 Free Marketing Programs for PT Practices

Most practice owners and marketers work diligently to balance their marketing budget. Planning for costs, measuring results and adjusting accordingly is a valuable and essential part of PT marketing. With this mindset, many of us place a higher value on programs that generate the most patient visits. Programs like your monthly newsletter and physician referral

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6 Jun, 2017

3 Reasons Physical Therapy Practices Need Online Bill Pay

One of the biggest challenges for physical therapy practices is billing and collections. Most offices have at least one staff member fully dedicated to managing the payment process. They coordinate invoices, work with insurance companies and work with patients to establish payment plans. However, the process is often very manual and has dozens of steps

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11 Apr, 2017

[Video] Website Data and Metrics for PT Practices

Every practice owner knows that data and stats are a core component of managing your PT practice. All practices track patient visits, referrals, intakes, discharges etc. to monitor patient volumes and business growth. Then, you make key decisions based on the data. Are you seeing more patients month over month? It’s time to hire more

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5 Apr, 2017

Online Reputation Management Tools for PT Practices

Managing your physical therapy practice’s brand and reputation is the most important component of your public relations and marketing programs. You are the PT experts who provide professional services and treatments to patients. And, patients need to know that right away from your online presence. Prospective patients also want providers who are fun, kind and encouraging.

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14 Mar, 2017

Best Physical Therapy Websites for Private Practices

Most private practices have a website that describes their PT services, common conditions, and clinic history. But, does that website truly impress patients and physicians? With one click, you want online visitors to recognize your practice’s brand, understand its mission and services, and believe its expertise as the #1 clinic for care. To achieve this

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16 Feb, 2017

3 Simple Website Tips to Attract More Patients to Physical Therapy

Every practice needs a high-quality, professional website to attract new patients to PT. There are three primary ways that patients find a physical therapy practice—through word of mouth referrals by friends and family, direct referral from a physician, and online via search engines or social media. Your practice’s website needs to easily support each of

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26 Jan, 2017

[Video] Online Physical Therapy Marketing Best Practices

All physical therapy practices should employ a variety of marketing programs. From your newsletters to your website, you want to provide consistent education and information about PT and your services. If a past patient receives your newsletter in the mail, they will probably go online to check out your website too. A Facebook post about

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