Tagged Archives:digital marketing

19 Mar, 2016

How to Write Social Media Posts for PT

Writing effective social media posts for your PT practice is different than posting personal updates to friends and family. Your business page and its content needs to align with your overall brand strategy and marketing. There are also key considerations and insights that can be gained from trying different messaging and content strategies within a

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29 Jan, 2016

Instagram, Snapchat—What’s Next for Social Media Marketing?

Social media marketing is ever evolving, from new updates and features to entirely new platforms. For most PT practices, it can be challenging to keep up with the latest trends and manage your existing platforms. How do you know where to put your resources and time? What platform is giving you the best return on

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30 Sep, 2015

SEO Keywords for Physical Therapy Websites

SEO or search engine optimization is critical to the success of your PT website and digital marketing. An effective SEO strategy helps your website rank higher in natural search. Planning for your keywords and SEO will help your website show up higher on the page in Google and other search engines. There are numerous components

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10 Aug, 2015

The Best Pages for Physical Therapy Websites

When it comes to creating or revamping your PT practice’s website, many owners wonder what content is relevant or important. Some are concerned about the sustainability of that content—how often would you need to update it, is it applicable year round etc. There are pages that your website needs as a baseline, those recommended by digital marketing best

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29 Jul, 2015

e-Newsletters Expand Digital Marketing for PT Practices

As practice owners are researching digital marketing options, e-newsletters are becoming a popular method to promote PT services to patients. As a compliment to printed newsletters, an e-newsletter shares marketing content and presents an opportunity to hype additional promotions. e-Newsletters also appeal to a wider audience, such as millennials or other tech-savvy populations, and are distributed with

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19 May, 2015

6 Facebook Marketing Tips for Physical Therapy Practices

Facebook is the Google of social media—it is the most commonly used social media platform in the world with an average of over 1 billion monthly users per this recent study. Major companies have dedicated teams devoted to managing their company’s Facebook accounts. As a PT practice owner, you can search “Facebook marketing tips” and

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14 May, 2015

How to Start Email Marketing for Physical Therapy

Email marketing can feel like the fad diet of physical therapy marketing—we have all tried it, but no one really knows how it works or if its working. You might have seen spikes in patient volumes after sending an email (but that also coincided with the injury surge after the local 10K race) and have

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