11 Apr, 2017

[Video] Website Data and Metrics for PT Practices

Every practice owner knows that data and stats are a core component of managing your PT practice. All practices track patient visits, referrals, intakes, discharges etc. to monitor patient volumes and business growth. Then, you make key decisions based on the data. Are you seeing more patients month over month? It’s time to hire more

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5 Apr, 2017

Online Reputation Management Tools for PT Practices

Managing your physical therapy practice’s brand and reputation is the most important component of your public relations and marketing programs. You are the PT experts who provide professional services and treatments to patients. And, patients need to know that right away from your online presence. Prospective patients also want providers who are fun, kind and encouraging.

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26 Jan, 2017

[Video] Online Physical Therapy Marketing Best Practices

All physical therapy practices should employ a variety of marketing programs. From your newsletters to your website, you want to provide consistent education and information about PT and your services. If a past patient receives your newsletter in the mail, they will probably go online to check out your website too. A Facebook post about

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25 Jan, 2017

[Video] Physical Therapy Online Marketing Tips

Every PT practice needs an informative, professional website to educate prospects about physical therapy. By explaining what you do, prospects can understand the benefits of making their appointment for PT. But, prospects need to be able to find out about your practice. Many people start by researching “physical therapy” online. This could mean going to

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24 Jan, 2017

[Video] Physical Therapy Website Marketing Tips

Marketing your PT practice online starts and ends with your website. First, you need to have a professional and digitally savvy website that informs patients about your practice and expertise. Next, the website needs to be digitally optimized to perform well in conjunction with your online marketing. Your PT website should link your social media and

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